10 tips to cut the crap out of your marketing

I have been a marketer my whole professional career and though I can’t say I have seen it all, I for sure have seen a lot. What I hope to accomplish here is to give you a few ideas on how to reach the next level of marketing.

The Marketing Start-Up Guide

In this eBook, I want to share a couple of things I have learned throughout my marketing career that I hope will have real practical value for entrepreneurs.
Case Study

Case Study Sports Betting

In this case study from the sports betting industry from 2021 mrkt'in illustrates the test-learn-optimize approach resulting in sustainable and efficient growth.
Case Study

Case Study AMEX

In this case study, we illustrate how mrkt'in helped AMEX lay the foundation for data-driven marketing as a first step towards scaling the business.

“We find the sweet spot between efficiency and growth.”


“Measure. Learn. Optimize. Repeat.”

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