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10 tips to cut the crap out of your marketing
I have been a marketer my whole professional career and though I can’t say I have seen it all, I for sure have seen a lot. As a marketing manager for PlayStation I contributed to the launch of the PS3 (I know ... I wish it was the PS2).
“Performance and Brand don’t compete, they complete each other.”
“We perform fast, learn fast, and don’t overplay.”
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“We start change by cutting the crap.”
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