We want to see innovative brands maximize their potential.
We strongly believe that innovative companies irrespective of size deserve good marketing. Having worked on the client-side for many years ourselves we know the pain points and want to show a new path for efficient and sustainable marketing.
Understanding the client’s business model, their customers, as well as their challenges, is the basis for our work. And we don’t just say it, we mean it.
Understanding the client’s business model, their customers, as well as their challenges, is the basis for our work. And we don’t just say it, we mean it.
Projects
We trigger growth by learning from data and by tailoring strategies to your unique business challenge.
Strategy
Whether launching new products or markets, scaling existing ones, or just refining a strategy, reaching the right audience at the right time with the right message is the recipe for your success. With more than 15 years of international experience, we will help you build a sustainable strategy by using a data-driven approach, uniquely tailored to your specific goals.
Launch
When entering new territory gathering as much data as possible as quickly as possible is the key to success. In order to get you fast results, we can be your start-up within the company applying our Measure Learn Optimize approach to your business case.
Growth
We help your business reach the next level by implementing a pragmatic testing and scaling strategy so you can quickly identify and exploit growth opportunities. This is what we call Marketing with Purpose.
Strategy Audits
Not sure if your current marketing strategy gets you the most bang for your buck or if you have missed opportunities? We will scan your marketing strategy and provide you with an action plan that gets you in shape.
Tactics
The best strategy is toothless without the proper execution on a tactical level. Performance is our passion and we will not stop until your channels are running smoothly like a well-oiled machine. We will get into the nitty-gritty details of your channels to find the perfect balance between maximum growth and maximum efficiency and that’s no bullshit.
Performance
Strong performance marketing is the basis for any successfully executed marketing strategy. If you run a great TV spot but fail to capture the traffic you have probably just wasted a lot of money. Depending on your needs we offer channel audits, channel management as well as building up channels from scratch. In short: we help you get more customers more efficiently.
Data Analysis
Data Analysis is only for big businesses - wrong! Regardless of size every organization nowadays must be able to make sense of its data. We help you connect the data points to track your business areas and make informed decisions.
Campaign Planning
Turning consumer insights into the right messaging at the right time and place is an art form. We build your integrated, multi-channel plans to get the most out of your campaigns along with the proper campaign monitoring and performance measurement.
Our Experts
Klaus Giller
Strategy Consultant & Founder mrkt'in
Three things are key to being a good marketer. The willingness to listen to the customer, the creativity to turn insights into meaningful messages, and the ability to see the big picture.
During my professional career, I have had the privilege to work for some of the most innovative companies such as PlayStation or Ancestry. Brands that touch and impact lives and tell stories filled with passion and inspiration.
As Vice President Marketing of the Austrian pet-tech company Tractive, I built up a fantastic team of pet-loving talented people, and together we established Tractive as the world market leader in GPS tracking. All while helping to strengthen the bond between pet owners and their best friends.
Throughout my career, I have managed marketing budgets exceeding 150 million euros and launched multiple markets and products. Furthermore, I am an award-winning Stanford GSB Alumni, business model, and design thinking enthusiast. And last but not least I am the proud owner of a black labrador who goes by the name Mr. Clean.
During my professional career, I have had the privilege to work for some of the most innovative companies such as PlayStation or Ancestry. Brands that touch and impact lives and tell stories filled with passion and inspiration.
As Vice President Marketing of the Austrian pet-tech company Tractive, I built up a fantastic team of pet-loving talented people, and together we established Tractive as the world market leader in GPS tracking. All while helping to strengthen the bond between pet owners and their best friends.
Throughout my career, I have managed marketing budgets exceeding 150 million euros and launched multiple markets and products. Furthermore, I am an award-winning Stanford GSB Alumni, business model, and design thinking enthusiast. And last but not least I am the proud owner of a black labrador who goes by the name Mr. Clean.
Thomas Handorf
Consultant Data & Analytics
Throughout my career, I have gained vast experience as a data analyst consulting with more than 24 clients on over 35 projects. I was able to successfully support in an advisory role and implement different projects for corporations, digital companies, and start-ups such as eBay/mobile.de, Post.at/Shoepping, mydealz, esanum, Paulcamper, and Bonavi.
My work portfolio comprises the conception and implementation of tracking systems, business intelligence setups, data warehouses, machine learning, data integration solutions, setting up KPI dashboards, data models, reportings, and A/B tests as well as performing customer-specific analyses.
I regularly utilize technologies such as Google Analytics, GTM, Tealium, Javascript, Amplitude, Segment, BigQuery, GCP, Airflow, SQL, dbt, AWS, StitchData, Snowflake, Rest API, Exasol, Adobe Analytics, Tableau, Data Studio, PowerBI, Google Optimize, R, Python, tidyverse, pandas, ML, scikit learn, xg_boost or Tensorflow.
My work portfolio comprises the conception and implementation of tracking systems, business intelligence setups, data warehouses, machine learning, data integration solutions, setting up KPI dashboards, data models, reportings, and A/B tests as well as performing customer-specific analyses.
I regularly utilize technologies such as Google Analytics, GTM, Tealium, Javascript, Amplitude, Segment, BigQuery, GCP, Airflow, SQL, dbt, AWS, StitchData, Snowflake, Rest API, Exasol, Adobe Analytics, Tableau, Data Studio, PowerBI, Google Optimize, R, Python, tidyverse, pandas, ML, scikit learn, xg_boost or Tensorflow.
Vitor Morgado
Graphic and UX/UI Designer
Hello! My name is Vitor Morgado and I am a graphic and UX/UI designer with a background in the aviation industry. I have always been a creative person, and I am passionate about using design thinking to help organizations solve complex problems and drive innovation.
In my current role as a design thinking coach, I am dedicated to helping individuals and teams develop their design thinking skills and apply them to real-world challenges. With my diverse background and expertise in design, I am excited to share my knowledge and experience with others to help them create meaningful and impactful solutions.
In my current role as a design thinking coach, I am dedicated to helping individuals and teams develop their design thinking skills and apply them to real-world challenges. With my diverse background and expertise in design, I am excited to share my knowledge and experience with others to help them create meaningful and impactful solutions.
Erika Rosén
SEM Consultant
I’ve spent the last 10 years as an SEM consultant helping over 30 digital ventures to boost the performance of their online marketing campaigns.
I’ve had the opportunity to work with leading players in verticals such as eCommerce, travel, and ed-tech. Former clients include Rocket Internet, HelloFresh, Home24, and Omio, just to name a few. These companies all strive to be number one at what they do and working with them has taught me what it takes to reach the top in today’s highly competitive search engine marketing landscape.
I draw on these experiences in my discussions with clients and together with the client’s extensive product knowledge we design and implement an online marketing strategy that will help them to succeed in their market. Clear objectives, full transparency, and a curious mindset are the cornerstones of my communication with clients - with a bit of humor and a positive attitude added on top.
I’ve had the opportunity to work with leading players in verticals such as eCommerce, travel, and ed-tech. Former clients include Rocket Internet, HelloFresh, Home24, and Omio, just to name a few. These companies all strive to be number one at what they do and working with them has taught me what it takes to reach the top in today’s highly competitive search engine marketing landscape.
I draw on these experiences in my discussions with clients and together with the client’s extensive product knowledge we design and implement an online marketing strategy that will help them to succeed in their market. Clear objectives, full transparency, and a curious mindset are the cornerstones of my communication with clients - with a bit of humor and a positive attitude added on top.
Katrin Mayer
Digital Marketing Consultant
Digital marketing is like solving riddles – analyze data, find outliers and connect the dots to identify growth opportunities and performance sweet spots.
Being a seasoned digital marketing professional, I’m experienced in handling large-scale international PPC accounts with a special focus on e-commerce and retail. With over 8 years of experience in online marketing, I constantly challenge digital strategy – whether it is new customer acquisition, customer lifetime value, or profitability.
During my professional career, I have worked with startups as well as established brands to build customized solutions and help them reach their goals.
Being a seasoned digital marketing professional, I’m experienced in handling large-scale international PPC accounts with a special focus on e-commerce and retail. With over 8 years of experience in online marketing, I constantly challenge digital strategy – whether it is new customer acquisition, customer lifetime value, or profitability.
During my professional career, I have worked with startups as well as established brands to build customized solutions and help them reach their goals.
Matthias Danner
SEO & Digital Marketing Consultant
Since I started working in the SEO industry a lot has changed. Having an educational background in information technology combined with a Digital Marketing & Communications Master nevertheless prepared me to stay on top of the constantly changing SEO environment just perfectly. Combining this solid educational foundation with years of SEO experience helps me offer the most up-to-date consultancy to all my clients 24/7.
During the past few years, I enjoyed working with a range of companies in different industries reaching from the world market leader in pet GPS tracking to small and medium scaled businesses and startups. Focusing on news SEO in my master thesis, helped me gain even deeper knowledge about the functioning of search engines which I am now using to help my clients maximize their organic growth.
During the past few years, I enjoyed working with a range of companies in different industries reaching from the world market leader in pet GPS tracking to small and medium scaled businesses and startups. Focusing on news SEO in my master thesis, helped me gain even deeper knowledge about the functioning of search engines which I am now using to help my clients maximize their organic growth.
Maria Diaz
Graphic and UX/UI Designer
This Spanish and Portuguese girl has been a UX UI designer since 2018 but is also passionate about visual arts, graphic design, and communication. During the first years of experience, she was involved in telecommunications projects and since 2022 she has been working in the automotive area. On both occasions, she had the opportunity to gain extensive experience in e-commerce and the B2B sector, as well as app design. Currently, she is developing her knowledge of Design Systems and white-label themes.
She loves being involved in several projects simultaneously and doesn’t know how to say no to a challenge.
She loves being involved in several projects simultaneously and doesn’t know how to say no to a challenge.
Jens Umland
SEO Consultant
One key asset in SEO is experience. I've been working in the SEO industry for over a decade with a strong data-driven approach and have had the pleasure to work with a variety of companies.
I have worked with companies like Ancestry to help support their organic growth in the German market utilizing their great archives and data. Another example is Camping.info where I have helped (re)launch one of Europe's biggest Camping platforms involving a complex tech stack.
Besides experience and up-to-date knowledge of SEO one important asset is a good way of communicating with clients in terms of knowledge transfer, transparency, and preciseness.
I have worked with companies like Ancestry to help support their organic growth in the German market utilizing their great archives and data. Another example is Camping.info where I have helped (re)launch one of Europe's biggest Camping platforms involving a complex tech stack.
Besides experience and up-to-date knowledge of SEO one important asset is a good way of communicating with clients in terms of knowledge transfer, transparency, and preciseness.
Christian Niebelschütz
TV-Marketing Consultant
For more than 20 years I have been helping small as well as big digital brands attracting TV viewers. My biggest learning? The single most important lever for success is effective communication with the audience. Unfortunately, still today too many campaigns are burning money on TV because the spot creation is not attention-grabbing enough.
I use internal as well as externally available data to develop creative as well as impactful concepts. As part of a client project in 2011, I was lacking crucial data. In response to this, I decided to develop the first TV-tracking system in Germany. Since then our test-winning TV analytics tracking has analyzed hundreds of thousands of TV spots for numerous domains and we have access to millions of spot data.
I help my clients answering the following two key questions: How can TV trigger growth for digital brands? And how can TV advertising be synchronized to online campaigns to deliver the highest possible impact.?
TV campaigns that I have managed already set numerous benchmarks - e.g. only 200 TV contacts for a website visit or a reduction of the cost per visit by a factor of 8.
Of particular importance to me is, how awareness (as brand marketing’s default goal) and activation (as response marketing’s default goal) can work together to deliver the best results. The quality of my work was rewarded at the World Media Festival 2021 where I won in the category „Advertising|TV-Commercials“.
I use internal as well as externally available data to develop creative as well as impactful concepts. As part of a client project in 2011, I was lacking crucial data. In response to this, I decided to develop the first TV-tracking system in Germany. Since then our test-winning TV analytics tracking has analyzed hundreds of thousands of TV spots for numerous domains and we have access to millions of spot data.
I help my clients answering the following two key questions: How can TV trigger growth for digital brands? And how can TV advertising be synchronized to online campaigns to deliver the highest possible impact.?
TV campaigns that I have managed already set numerous benchmarks - e.g. only 200 TV contacts for a website visit or a reduction of the cost per visit by a factor of 8.
Of particular importance to me is, how awareness (as brand marketing’s default goal) and activation (as response marketing’s default goal) can work together to deliver the best results. The quality of my work was rewarded at the World Media Festival 2021 where I won in the category „Advertising|TV-Commercials“.
Tibor Bauer
Affiliate Consultant
Tibor Bauer is one of the best-known affiliate marketing experts in Germany. Since 2004 he has been active on the network-, the publisher-, as well as the agency side. In 2010 he founded his affiliate agency Affilex which he sold in 2019. Since then he has been working on the consultancy side again.
Tibor's extensive experience covers many different industries such as the pet industry, having built and managed the affiliate programs for Fressnapf and Zoo Royal, or the eyewear industry, managing the brand Apollo Optik, to name just a few.
If you want to do affiliate marketing in the German-speaking regions Tibor is the guy to go to.
Tibor's extensive experience covers many different industries such as the pet industry, having built and managed the affiliate programs for Fressnapf and Zoo Royal, or the eyewear industry, managing the brand Apollo Optik, to name just a few.
If you want to do affiliate marketing in the German-speaking regions Tibor is the guy to go to.