mrkt'in carried out a comprehensive affiliate audit for the UK-based online shop for individualized dog food Tails.com and helped to acquire strategic partners in German-speaking countries.
Analysis of the partner program for the tails.com brand including instructions for improving the program.
The customer requests the following areas to be covered:
The audit was divided into 5 phases:
As a result of the audit, tails.com was provided with a list of specific recommended measures, with a particular focus on improving the conversion rate and the affiliate CPO per partner. This has allowed tails.com to sustainably improve the efficiency of the affiliate program and gain a foothold in the German market.
Lacking an on-site country manager in Germany, tails.com used the knowledge and connections of mrkt'in to build relationships with strategic partners in the pet health industry.
mrkt'in split this project into 3 phases:
Out of 35 initial contacts 11 partnership opportunities were handed over to tails.com.