VBET
All Projects
For the international iGaming group VBET, mrkt'in was responsible for the complete market entry into Germany – from strategic positioning to sustainable growth as a licensed betting provider.
Brand Building
In close collaboration with the design agency BeBraveBrands, mrkt'in developed a clear and differentiated brand positioning for the German market during a two-day brand workshop. The result was a distinctive brand and communication strategy that clearly set VBET apart from its competitors while consistently empowering the customer.
Claim: It’s YOUR game!
Customer Acquisition
Customer acquisition was built in a structured, data-driven manner. Initially, core performance channels such as SEO, SEA, and affiliate marketing were established and then carefully scaled – always with a strong focus on maximizing ROI and minimizing CPO. Within a short period of time, Germany emerged as VBET’s top-performing market in terms of new customer acquisition.
Retention
In parallel, mrkt'in designed and implemented a holistic retention strategy from the ground up. Within six months, churn was reduced to a level that enabled a positive customer lifetime value, laying the foundation for a healthy, sustainable business in the German market.
Klaus positioned the brand VBET with precision, ensuring it resonated with the local market while maintaining its international identity.
Chief Regional Officer @ Vbet
Vahan Garibyan
